Small talk, Big talk

We don't have to introduce social media with many words. Nowadays social media capture the attention of enterprises large and small. Every day, people from around the world are connecting with their friends using their iPad, iPhone, Blackberry or whatever other mobile device. To share opinions, to promote events, to engage with customers. Now, the voice of the customer is king. We embrace social media and we hope you do too.

Duin & Hart can make small talk with you about the power and risks of social media and what it can do for your organization.

Do you need big talk? We can offer your employees workshops and training programs. How to use Yammer or Facebook, for example. Maybe you want to know how to use social media in customer service and support. Whether it be small talk or big talk: it's up to you.

Brand book

We believe that a logo by itself does not define your brand. A logo is a small component in your overall brand strategy. It is essential to have a strong and consistent brand identity. A well crafted brand book will pay off. It reinforces your credibility with your consumers. It makes sure your brand stays consistent every time. And it makes you stand out in the crowd.

A brand book shows how your brand works and it contains information about the heritage, vision, values, colorcodes, typography, style of photography, guidelines for copywriting and so on.

Duin & Hart can develop a brand book that you can conveniently share with any contact that needs to better understand your brand.

Social gatekeepers

You embraced and adapted social media in your enterprise. Which is good! But how are you going to organize all the content and keep up with the day-to-day activities on your online community?

Getting started with online presence on social media for your organization is easy. To facilitate, organize and manage content, online conversations need to be monitored all the time. That's where the fun part begins.

Duin & Hart has a team of social gatekeepers. And what they do can be explained in very simple language: they guard the gates of your social media accounts. They keep track of the available and existing content and share it in the right way and at the right frequency. They co-create new content with your organization in order to evolve your community. This benefits you and your future customers. Whether it is Facebook, Twitter, Tumblr or any other network. A monthly report of statistics regarding your online presence will be sent to your mailbox. Our social gatekeepers simply keep your communities alive and kickin'.

Social customs

You got yourself a good logo developed by a designer. And a good website. And a good brandbook. What's missing? Your online activities on media like Facebook, Twitter and Youtube need to be in the same corporate identity. Well, that's our advice. Take it the whole nine yards.

By customizing your social network accounts you're able to connect and engage with your customers in a new way. This means a customized profile picture, a welcome-tab, an incentive or campaign-tab and implentation of social media feeds. It's a shift in communicating but it pays off in the long run. After customizing the preferred social media accounts you can keep it on track yourself or enlist the help of our social gatekeepers.

Social stores

If you're a shopping fiend you're definitely familiar with online shops. We can create an online shop especially for Facebook. Let your customers re-discover your products on Facebook. Engage your existing customers with your organization and create exclusive offers for your loyal friends (we'd rather say friends instead of fans). You can connect your products directly with your friends and they are able to like it and share it with their friends. And buy it immediately.

Start a social store to complete your marketing strategy and build your customer base to another level.

Social release

We can write, edit, design and publish a custom press release for you. In any format you would like. Whether you want to add video, audio or text. It's usable within your organization or for commercial use. When it's ready to go you can share it with your friends, bloggers, journalists. Basically the whole world. By using a frequent social media release you will be able to expand the reach of your brand and engage with your friends.

Mobile

The worldwide smartphone market is growing every year. Active users of iPhones, Blackberry and Windows Phones browse the web daily. As an organization you need to evolve online as well. Market your business on mobile. Make it compatible with any device so people can easily browse your website. A mobile website isn't much different from a regular website. The only difference is that we can optimalize it for a smaller screen than your Macbook or desktop. Increase the usability of your website on any mobile device.

The Dopper

Identify
The Dopper bottle is an initiative that promotes drinking tap water and aims at reducing plastic waste. For this purpose, the Dopper has introduced the perfect water bottle: durable, convenient and well designed. So disposable bottles are no longer needed, which will reduce plastic waste! The Dopper is produced in the Netherlands with a zero carbon footprint, is free of BPA and supports drinking water projects in Asia and Africa. The goal: spread the message of promoting tap water, reducing plastic waste and position The Dopper bottle online.

Concept
When people are thirsty and buy a plastic bottle of water, they are often not aware of the consequences of their satisfaction of a need at that moment. We wanted to tell them exactly what happens with the world when they keep buying plastic bottles instead of re-using a Dopper bottle by filling it with tap water. Instead of burning people to the ground for using plastic bottles, we think it's better to make them realise what they can do to prevent polluting the world with more plastic bottles. We developed a small but strong campaign as an addition to the Dopper website to promote their message and make people aware of what the Dopper is all about. People are able to make a promise and show what they can do to stop polluting the world. And they can donate money to support drinking water projects.

Results
A campaign website for The Dopper and attracting visitors by using their Facebook page and Twitter account.

Warsteiner Netherlands

Identify
Warsteiner has been a product of the Cramer family since 1753. Warsteiner is Germany's largest privately owned brewery, and its most popular beer is Warsteiner Premium Verum. It's a world class premium pilsener and the taste is pleasantly light thanks to especially soft brewing water. Warsteiner is an official partner of Palazzo. The goal: engage and interact with their community and do an incentive together with Palazzo Amsterdam.

Concept
By sharing an incentive tab on Facebook for the Warsteiner x Palazzo incentive, 10 free entrance tickets were made available to the lucky visitors. Also a landing page was created fully designed in the corporate identity of the brand. Not only the Warsteiner friends but also the Palazzo friends on Facebook engaged with each other through their Facebook pages.

Results
Warsteiner grew from 3.882 friends on Facebook to almost 5.000 friends and a massive boost of interactivity during the Palazzo season ensued.

Palazzo

Identify
During the last seven years Palazzo has grown into a true culinary event in Amsterdam. In the cold winter season people come to Palazzo in massive numbers for a warm, festive and adventurous night out, fully accommodated with delicious food and a breathtaking show. Since 2011/2012 Palazzo expanded their culinary show to another capital for the first time: Rotterdam. The goal: invest in social media and engage with their community in the Netherlands.

Concept
Palazzo boosted their online presence on Facebook by customizing their Facebook pages in the corporate identity. The Palazzo 'Combi-ticket' (entrance to both culinary shows for a reduced price) was highlighted on both pages. We used the chef-cuisiniers of Amsterdam and Rotterdam to represent their Palazzo in their city.

Results
Over 1000 friends on Facebook for Palazzo Amsterdam and over 500 for Palazzo Rotterdam and counting. The sales of the Palazzo Combi-tickets increased with 20% by the use of online visibilty via Facebook.

OntFront

Identify
OntFront is a Dutch designer label in men's clothing and a store based in Amsterdam, the Netherlands. Tomas Overtoom and Liza Koifmann, the masterminds behind the brand, did a collaboration with Casio G-Shock. It was the first Dutch collaboration that Casio G-Shock ever did. OntFront created their own watch by using the G-Shock GA-110C model. The launch of the collaboration was on Friday, October 21. The goal: online promotion and an offline event for this special launch.

Concept
Supporting them online: an invitation and a press release were both inevitable. Check. But Tomas and Liza needed a little help with the organization of the whole evening for the launch: food, music, drinks, photography and offline presentation.

Results
A successful launch of the OntFront x Casio G-Shock collaboration celebrating it with over 70 people during the evening. Online visibility of the press release at Hypebeast, The Source, Blend to name a few. And a fine selection of photos starring a lot of happy faces.

Amsterdam City Council District South East

Identify
Amsterdam City Council District South East: it houses almost 100.000 people of over 150 nationalities. It's the most multi cultural district of Amsterdam. To make a step forward they needed to develop a social media strategy. The goal: engage with the people in the district by using social media tools and optimize the social cohesion by using it.

Concept
It's a challenge to present and adopt social media tools in a governmental environment. It's a new way of communicating. The organization has to embrace social media versus their traditional ways. And many organizations struggle with that, which isn't strange. So again, it's a change that has to happen in steps. Activate and boost the Intranet by using Yammer for internal communication. And create a social media policy on how to use Facebook and Twitter.

Results
The organization now manages their community by using a Facebook page and Twitter. Internally the employees adopted Yammer. It's evolving and they have the extra tools to be social media champions.

Checkpoint ZO

Identify
Amsterdam City Council district South East wanted a new approach for their 'so called Jongeren Service Punt', which is a Youth Information Centre. In other districts in Amsterdam they serve the youth in the age of 16 - 27 years from a counter. Here they can get free advise, information and support for school, jobs, finances, health issues, developing skills and so on. The goal of a Youth Information Centre is to professionally lift up their careers during and after school. Instead of opening up a counter too, with the risk of not reaching the youth efficiently, Amsterdam City Council district South East had the courage to do this totally different. An exciting project because we could start this from scratch.The goal: a new way of reaching and connecting with young people by using social media tools and creating an online platform.

Concept
Strategy: create on online platform directly linked to social media tools Facebook and Twitter to engage with and inform the target group on the latest updates about education, jobs, money and health. A field research of the target group defined these themes to focus on. With the help of a youth panel the name 'Checkpoint ZO' came up. By organizing offline events with the help of existing partners and stakeholders from the district, Checkpoint ZO has the intention to bundle forces so the target group get offered the best, based on their needs. The online platform, Facebook and Twitter are also an online monitor to define the voice of the target group.

Results
Checkpoint ZO was officially launched on July 1, 2011 by municipal council Muriel Dalgliesh in the Bijlmer Parktheater. Checkpoint ZO is an ongoing process growing on its platform, Facebook and Twitter. The goal is to organize 4 offline events with partners and stakeholders. Current partners are: Tempo Team, INHOLLAND Diemen, NoLIMIT, Getmixed Radio, ZO Partners, Palazzo Amsterdam, New Urban Collective. It also made it possible for DH to create a coaching platform at our HQ for the ambitious students and interns from Amsterdam Southeast.

Originals

Identify
In 2011, Paul headed to New York for a short city trip. He was exploring the city and planned to hook up with some good stores in New York for Green Paper Boys. He didn't have the intention to do a short interview with any of them. Maybe it was a coincidence that our videographer Terence was in town as well. Anyhow, Terence offered to accompany Paul to these stores. At first, the concept of Originals wasn't totally figured out. After two slices of pizza and a Coke we just named it 'Originals' and set up some questions to ask the store owners / representatives and Terence got it all on tape. Ashwin did the branding after the first episode of Originals.

Concept
Originals is a series of short portraits of entrepreneurs in the creative industry. It's all about capturing the true hustle. Who are they? What inspired them to do what they do and how does their city influence them daily?


We selected Boundless New York, Union LA, Brooklyn Machine Works, Flight Club NY, Atmos New York, West NYC and Premium Laces for the first series of Originals.

Results
Uploading the first 4 videos on the GPB Vimeo channel generated around 13.000 views and several publications on Highsnobiety, Hypebeast, Complex, Whiteboard Journal and lots of Dutch blogs.

Fitness 365

Identify
Fitness 365: a fitness facility that offers a full range of outstanding exercise equipment, classes and all of that in a friendly atmosphere. Last January 8 and 9 Fitness 265 organized an open house. The promotion for this event during the weekend was massive. Fitness 365 flew in fitness guru Obi Obadike from the USA. Obi is one of the most interviewed fitness models on the web and has got a long international career in sports modelling. During the open house there were free classes and workshops by Obi. The goal: new members subscribing to Fitness 365 and promoting the fitness equipment. All of this needed to be captured for Fitness 365.

Concept
We came up with one mood video of the whole weekend and teased the Fitness 365 members first with... a teaser. Besides the mood video we promoted the high tech fitness equipment by using Obi Obadike in a series of 'instruction' videos.

Results
The results of that weekend: one teaser, one mood video and a series of instruction videos starring fitness guru Obi Obadike.

Cassius Eyewear Launch

Identify
Cassius Eyewear references the styling and craftsmanship of the 1960's and 70's to create sunglasses that have a vintage look modernized. Using frames handcrafted from acetate and fitted with hand-polished lenses, Cassius Eyewear takes an architectural approach to eyewear. Jason Ng, founder and creative director, started to pursue his dreams in 2008. Friday June 10 2011 was the official launch of Cassius Eyewear in the Benelux. The goal: organize a kick ass event with the right partners and ambassadors in a unique location downtown Amsterdam. And people need to talk and write about it.

Concept
Launching a new 'luxury' brand like Cassius Eyewear means thinking out a lot of options. Which ambassadors should be used? What location is perfect for the offline event? What should the invite look like? What should be the concept? Basically we came out with: a photoshoot with Dutch ambassadors, shooting one commercial for the event, shooting single commercials with the ambassadors, a top notch invite and good press release, dj’s and drinks for the event and an afterparty at Jimmy Woo. A partnership with Heineken made it possible to organize the launch at their branded store in downtown Amsterdam.

Results
A succesful event in Heineken the City visited by more than 150 fashionistas. As soon as the commercial was launched on the GPB Vimeo channel it reached over 1.000 views. The press release got featured on NU.nl, OntFront and Vouch Magazine to name a few.

8 Amsterdam

Identify
8 Amsterdam is an Amsterdam based concept store. 8 Amsterdam collaborated with American sports brand Saucony Originals to create a unique shoe. They based it on the Saucony Shadow 6000 model and Philip van den Heuvel, owner of 8 Amsterdam, named it 'Invictus'. Saucony Originals is known for their functional and fashionable shoes. After almost a year of preparation, Philip succeeded in using all kinds of materials such as denim, suede, leather, and vinyl. The shoebox finished it off with an illustration of the canals of Amsterdam.

Concept
Before the launch, the collaboration needed to be teased. Philip van den Heuvel tells all about the collaboration in a short video which was used to promote the 'Invictus' shoes.

Results
As soon as the video was launched on the GPB Vimeo channel it reached over 4.000 views and was featured in several publications on Highsnobiety, Hypebeast, Ajanaku and lots of Dutch blogs.